Logo

Usage Rules

• The LearnPlatform by Instructure logo consists of gradients of HEX #0077cc, #40A87F, #77D33C, and #38C45.

• Whenever possible, place the logo on a light background.

• It’s a friendly logo, but it has a personal bubble, so always give it plenty of breathing room.

• To the right you’ll find the minimum logo clear space requirements and minimum size requirements.

• Our logo and wordmark were made for each other, and should appear together whenever possible.

Co-Branding

When using a LearnPlatform brand logo that includes “BY INSTRUCTURE,” you don’t need to incorporate the combined Instructure logo and wordmark into your design. However, please include the Instructure single mark—in color whenever possible or in reversed/white when it’s not possible. See the co-branding section for examples.

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Horizontal Logo and Wordmark

Horizontal Logo and Wordmark

Single Mark

Reversed

Logo Clear Space

Logo Clear Space

Logo Minimum Size

Color Palette

Primary Colors

The LearnPlatform by Instructure brand has four primary colors, chosen for both aesthetic and accessibility purposes. They’re HEX #0077cc, #40A87F, #77D33C, and #38C45.

Secondary Colors

Our secondary colors are for supplementary use—in outlines, buttons, divisions, illustrations, and color accents. The little things. Our handy “Palette Usage” graphic will help you determine usage frequency.

White Space

We give our colors room to breathe. So embrace the white space.

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Primary Colors

  • H 0077CC
    R 0
    G 119
    B 204

    C 84
    M 50
    Y 0
    K 0

  • H 40A87F
    R 64
    G 168
    B 127

    C 74
    M 11
    Y 64
    K 1

  • H 77D33C
    R 119
    G 211
    B 60

    C 55
    M 0
    Y 100
    K 0

  • H 383C45
    R 56
    G 60
    B 69

    C 74
    M 66
    Y 53
    K 45

Secondary Colors

  • H FACB13
    R 250
    G 203
    B 19

    PMS 109C
    C 0
    M 20
    Y 100
    K 0

  • H 24A159
    R 36
    G 161
    B 89

    PMS 347C
    C 85
    M 10
    Y 90
    K 0

  • H 43CA9E
    R 67
    G 202
    B 158

    PMS 338C
    C 65
    M 0
    Y 50
    K 0

  • H 0097D3
    R 0
    G 151
    B 211

    PMS 2193C
    C 80
    M 25
    Y 0
    K 0

  • H 39B7D7
    R 57
    G 183
    B 215

    PMS 2915C
    C 65
    M 10
    Y 5
    K 0

  • H 8D4EA5
    R 141
    G 78
    B 165

    PMS 258C
    C 50
    M 80
    Y 5
    K 0

  • H CC1B5D
    R 204
    G 27
    B 93

    PMS 205C
    C 15
    M 100
    Y 50
    K 0

  • H 0D323F
    R 13
    G 50
    B 63

    PMS 533C
    C 90
    M 65
    Y 50
    K 50

  • H 143D50
    R 20
    G 61
    B 80

    PMS 534C
    C 90
    M 65
    Y 50
    K 40

  • H 156380
    R 21
    G 99
    B 128

    PMS 7700C
    C 90
    M 55
    Y 35
    K 20

  • H CCDCE4
    R 204
    G 220
    B 228

    PMS 2707C
    C 15
    M 5
    Y 5
    K 0

  • H F2F8FA
    R 242
    G 247
    B 250

    PMS 656C
    C 6
    M 2
    Y 2
    K 0

Palette Usage

Color Applications

There is no audience-based color segmentation for LearnPlatform by Instructure. Use the LearnPlatform by Instructure color palette, gradients, and overlay with an emphasis on blue.

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LearnPlatform color application examples

Icons

LearnPlatform by Instructure icons are kind of their own micro-language. These little symbols help illustrate important concepts and actions related to our products.

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Impact icons