Product Spotlight: Canvas Credentials
Learn more about digital credentials and how they're being applied throughout higher education to prepare learners for the future of work.
(bright upbeat music) - We are going to demonstrate Canvas Credentials today. So. Here we go. The first thing is we're gonna start our product demo with an example of one of our partners who's using Credentials and that is Arizona State University. And ASU is a great partner. And I think they make a lot of sense to showcase here before we jump into the back end of our solution.
So, the first thing that you'll notice is that this looks and feels like it's Arizona State University. This is their credential catalog. You can see every credential that they are offering. Users can come and search. This is forward facing, so this is a public URL.
And most of our partners are using digital credentials beyond impacting student engagement, retention outcomes. They're also using it as a way to impact student enrollment. And just like how colleges have college catalogs and other information on their website about the programs that they're offering, Credentials provides a way for you to market the skills, competencies and experiences that you are going to provide to your learners in order to equip them with either starting a career, advancing in a career or pivoting from one career to another. And so here, this is a great opportunity for you to showcase all of those credentials that you are gonna offer the communities that you serve. And so, first off, let me note that we've deployed single sign on as well as a white label.
So this looks and feels like its Arizona State University even though it is the Canvas Credentials technology under the hood that's powering everything. If you notice here, you have three different tabs, issuers, badges and pathways. And so, when you click on badges, you can see every credential that's offered. If you click on issuers, you can see groupings or collections of credentials by department or business unit or subject. They've got a partnership with Uber.
They've got a whole host of different groups that have their own respective collection of credentials. We're gonna jump into how you build the template for credential now. So you'll see, there are four tabs here inside of the create badge page. And so, the first thing that I'll mention is our technology makes it really easy to build credentials. Now, there are structured fields for everything with an explanation.
So you can give the credential a name. There's a place to upload an image from a file for the design of the credential itself. There's another field for description, as well as an earning criteria. We also have fields for URLs. We also support markdown for the metadata of the credential.
The reason that this is important is every learner that you issue a credential to, you're turning into a brand ambassador. They're gonna share these credentials everywhere, in places that are important to them. And you wanna be able to structure the data just like you structure any other content that you put out into the web in a way that Google can crawl an index. So that will support your relevancy and your discoverability. We're gonna move on to the additional info tab.
You can determine what type of a credential this is. Is it a degree? Is it a diploma? Is it a certification, et cetera. We also have a partnership with Emsi, which you can use to add rich skill descriptors into the credentials. And so, here is an example. I've added the term sales management and you can click on it.
And when you click on the actual rich skill descriptor, it takes you to Emsi's skills library where it provides a definition of the skill, related skills, you can change this by the way. So we'll change it to the UK as an example. It'll give top companies hiring for this skill, job titles for this skill, a short labor market trend analysis, as well as job postings for this skill, three of them. Now, a couple things that you can do here. You can suppress this.
So maybe you're using this for your employees or for your faculty and staff in professional development. You wouldn't wanna turn this on. The other thing that you can do is you can have this point directly to Indeed, so your learners, anyone who's earned this credential, right from the Credential, is one click away from job postings on Indeed that are hiring for that very specific skill. You can also align your credential to standards. Very common practice in education.
You can also set these credentials to expire so you can encourage your earners to come back and keep up with any continuing education or re-certification that you want them to with whatever frequency you establish. And then you have the ability to set up custom fields in the credential templates. I've created a few here as an example. One is for learning more. The other is for register here.
And the other is for see all pathways that we're offering. These just examples of what you can do. Back to the top. Now we're gonna go to questions in grading. You can enable assessment extensions.
Basically, you can determine what it took to earn the credential. Was there a description? Is there an assessment description? What was it? Was it an exam, a specific performance or did they have to create some sort of an artifact? With the evaluation method, add your rubric. Do they complete this by group participation or group evaluation, perhaps? You can even provide an example of the assessment, and the scoring method. And finally, you can allow your end users to print paper certificates off of the digital credential. We give you a way out of the box to tailor this to you from branding, colors, copy, all of it, so it's very native to your end user.
Once you've created the credentials, you have to think about how you're gonna issue them? Well, the first thing is you could build pathways. Pathways are a great way of giving your user or learner the ability to see the entire program that they're enrolled in. And you can break that down into shorter sprints. Many of our school partners call this gamification. You can highlight required courses in order to earn, you know, a milestone credential or maybe you just want there to be a summative credential at the very end.
You're essentially creating a decision tree and letting automation take control. Many of our partners use us inside of an LMS. We have a great LTI integration with Canvas as an example. In Canvas, you can trigger credentials at the course level, at the module level, as well as the assignment level, based on completions. At the assignment level, you can add further logic around the percentage of something or the score of something that needs to be achieved to trigger a credential.
You can also combine assignment rules with module rules to trigger a summative credential at the course level. In addition to that, you can pull all of your learners into a leader board to gamify it, make it fun, interactive. This is a very common strategy in education. However, we do realize that a lot of the learning and things that you want to maybe recognize don't happen inside of the classroom or an LMS. Maybe there's something else going on.
A partnership you have with an employer or a fundraiser or an experiment that happened out in the field. Well, we make it really easy for you to issue credentials, any way that makes sense to you. The first thing is you can keep track of those learners in a spreadsheet and upload that spreadsheet to issue in bulk. However, maybe that doesn't work for you and you wanna do a pull instead of a push. Well, you can generate a QR code.
You can print this up, tape it to a tree or a chain link fence, and learners can scan it with their smartphone when they've done what you want in order for them to claim that credential. Once you issue a credential to a learner, it ends up in their backpack. The most widely deployed digital wallet in education. They can click on their credential. They can download it locally or print a paper certificate or maybe they wanna share it in a more meaningful way with someone that is important to them like a hiring manager or a family member.
Every credential comes with a unique URL, so they can email it very easily. Maybe they wanna share it to one of their social media platforms. We maintain integrations with all of the top social media platforms. LinkedIn is a prime example. Many learners also have their own websites today.
So you can generate an iframe. Just a short snippet of code, and you can add it to any website. Learners can also get a dashboard of their progress in all of the programs that they're enrolled in. They can see what pathways they're subscribed to, and even see their progress within that pathway. And maybe they wanna share it with someone to show that progress.
So they can generate a unique URL that maps back to their progress in that pathway. Maybe they wanna generate a learner record. We make it really easy to do that as well. They can come here and get the full view of every credential that they've earned. They can decide which courses or credentials they want to showcase by curating their record, and then they can click save and share a unique URL that maps back to that curated record.
And then you, as the issuing body, get a line of sight related to analytics of everything that we just saw. So you can see every credential ever issued in the specified time period that you choose through all of your issuers. You can also get a more linear view of how many credentials you've issued, how many shares from those credentials and where in real time are those credentials being shared. You also get a dashboard of your top shared destinations for your learners, as well as the top issued credentials. This gives you great insight into the learners that you're serving.
You can access this information here in our dashboard. You can access it inside of Canvas. You can export it locally and you can also access it via API. Thanks.
So, the first thing that you'll notice is that this looks and feels like it's Arizona State University. This is their credential catalog. You can see every credential that they are offering. Users can come and search. This is forward facing, so this is a public URL.
And most of our partners are using digital credentials beyond impacting student engagement, retention outcomes. They're also using it as a way to impact student enrollment. And just like how colleges have college catalogs and other information on their website about the programs that they're offering, Credentials provides a way for you to market the skills, competencies and experiences that you are going to provide to your learners in order to equip them with either starting a career, advancing in a career or pivoting from one career to another. And so here, this is a great opportunity for you to showcase all of those credentials that you are gonna offer the communities that you serve. And so, first off, let me note that we've deployed single sign on as well as a white label.
So this looks and feels like its Arizona State University even though it is the Canvas Credentials technology under the hood that's powering everything. If you notice here, you have three different tabs, issuers, badges and pathways. And so, when you click on badges, you can see every credential that's offered. If you click on issuers, you can see groupings or collections of credentials by department or business unit or subject. They've got a partnership with Uber.
They've got a whole host of different groups that have their own respective collection of credentials. We're gonna jump into how you build the template for credential now. So you'll see, there are four tabs here inside of the create badge page. And so, the first thing that I'll mention is our technology makes it really easy to build credentials. Now, there are structured fields for everything with an explanation.
So you can give the credential a name. There's a place to upload an image from a file for the design of the credential itself. There's another field for description, as well as an earning criteria. We also have fields for URLs. We also support markdown for the metadata of the credential.
The reason that this is important is every learner that you issue a credential to, you're turning into a brand ambassador. They're gonna share these credentials everywhere, in places that are important to them. And you wanna be able to structure the data just like you structure any other content that you put out into the web in a way that Google can crawl an index. So that will support your relevancy and your discoverability. We're gonna move on to the additional info tab.
You can determine what type of a credential this is. Is it a degree? Is it a diploma? Is it a certification, et cetera. We also have a partnership with Emsi, which you can use to add rich skill descriptors into the credentials. And so, here is an example. I've added the term sales management and you can click on it.
And when you click on the actual rich skill descriptor, it takes you to Emsi's skills library where it provides a definition of the skill, related skills, you can change this by the way. So we'll change it to the UK as an example. It'll give top companies hiring for this skill, job titles for this skill, a short labor market trend analysis, as well as job postings for this skill, three of them. Now, a couple things that you can do here. You can suppress this.
So maybe you're using this for your employees or for your faculty and staff in professional development. You wouldn't wanna turn this on. The other thing that you can do is you can have this point directly to Indeed, so your learners, anyone who's earned this credential, right from the Credential, is one click away from job postings on Indeed that are hiring for that very specific skill. You can also align your credential to standards. Very common practice in education.
You can also set these credentials to expire so you can encourage your earners to come back and keep up with any continuing education or re-certification that you want them to with whatever frequency you establish. And then you have the ability to set up custom fields in the credential templates. I've created a few here as an example. One is for learning more. The other is for register here.
And the other is for see all pathways that we're offering. These just examples of what you can do. Back to the top. Now we're gonna go to questions in grading. You can enable assessment extensions.
Basically, you can determine what it took to earn the credential. Was there a description? Is there an assessment description? What was it? Was it an exam, a specific performance or did they have to create some sort of an artifact? With the evaluation method, add your rubric. Do they complete this by group participation or group evaluation, perhaps? You can even provide an example of the assessment, and the scoring method. And finally, you can allow your end users to print paper certificates off of the digital credential. We give you a way out of the box to tailor this to you from branding, colors, copy, all of it, so it's very native to your end user.
Once you've created the credentials, you have to think about how you're gonna issue them? Well, the first thing is you could build pathways. Pathways are a great way of giving your user or learner the ability to see the entire program that they're enrolled in. And you can break that down into shorter sprints. Many of our school partners call this gamification. You can highlight required courses in order to earn, you know, a milestone credential or maybe you just want there to be a summative credential at the very end.
You're essentially creating a decision tree and letting automation take control. Many of our partners use us inside of an LMS. We have a great LTI integration with Canvas as an example. In Canvas, you can trigger credentials at the course level, at the module level, as well as the assignment level, based on completions. At the assignment level, you can add further logic around the percentage of something or the score of something that needs to be achieved to trigger a credential.
You can also combine assignment rules with module rules to trigger a summative credential at the course level. In addition to that, you can pull all of your learners into a leader board to gamify it, make it fun, interactive. This is a very common strategy in education. However, we do realize that a lot of the learning and things that you want to maybe recognize don't happen inside of the classroom or an LMS. Maybe there's something else going on.
A partnership you have with an employer or a fundraiser or an experiment that happened out in the field. Well, we make it really easy for you to issue credentials, any way that makes sense to you. The first thing is you can keep track of those learners in a spreadsheet and upload that spreadsheet to issue in bulk. However, maybe that doesn't work for you and you wanna do a pull instead of a push. Well, you can generate a QR code.
You can print this up, tape it to a tree or a chain link fence, and learners can scan it with their smartphone when they've done what you want in order for them to claim that credential. Once you issue a credential to a learner, it ends up in their backpack. The most widely deployed digital wallet in education. They can click on their credential. They can download it locally or print a paper certificate or maybe they wanna share it in a more meaningful way with someone that is important to them like a hiring manager or a family member.
Every credential comes with a unique URL, so they can email it very easily. Maybe they wanna share it to one of their social media platforms. We maintain integrations with all of the top social media platforms. LinkedIn is a prime example. Many learners also have their own websites today.
So you can generate an iframe. Just a short snippet of code, and you can add it to any website. Learners can also get a dashboard of their progress in all of the programs that they're enrolled in. They can see what pathways they're subscribed to, and even see their progress within that pathway. And maybe they wanna share it with someone to show that progress.
So they can generate a unique URL that maps back to their progress in that pathway. Maybe they wanna generate a learner record. We make it really easy to do that as well. They can come here and get the full view of every credential that they've earned. They can decide which courses or credentials they want to showcase by curating their record, and then they can click save and share a unique URL that maps back to that curated record.
And then you, as the issuing body, get a line of sight related to analytics of everything that we just saw. So you can see every credential ever issued in the specified time period that you choose through all of your issuers. You can also get a more linear view of how many credentials you've issued, how many shares from those credentials and where in real time are those credentials being shared. You also get a dashboard of your top shared destinations for your learners, as well as the top issued credentials. This gives you great insight into the learners that you're serving.
You can access this information here in our dashboard. You can access it inside of Canvas. You can export it locally and you can also access it via API. Thanks.