The Instructure
Brand Guide
Company
Instructure is dedicated to improving teaching and learning. The Instructure Ed-cosystem helps make learning personal through software, content, assessment tools, professional development, partner technologies, and a million-member-strong user community. Instructure solutions amplify the power of teaching and elevate the learning process, leading ultimately to improved learning outcomes.
Mission
Instructure elevates student success, amplifies the power of teaching, and inspires everyone to learn together.
Our Values
Ownership
We’re all owners. We’re accountable for our work and our actions, and we stand behind our products and services.
Relationships
Instructure is all about building meaningful relationships based on trust, respect, and mutual success—whether they’re peer-peer, teacher-student, manager-employee, or company-customer.
Equality
We aspire to offer an inclusive and welcoming culture, and we believe people deserve equal access to opportunities and resources. You can't have equality without equity.
Openness
We’re open to new people, new ideas, and new opportunities. We strive to be collaborative in our projects, transparent about our intentions, and curious about how things work and how we can make them better.
Simplicity
Our software makes lifelong learning easier. We strive for simplicity and ease of use in everything we do—from product design to communication to customer experience.
Our Corporate Brand
Our Product Brands
Brand Architecture
Questions + Resources
Need the Instructure boilerplate?
Instructure is an education technology company dedicated to elevating student success, amplifying the power of teaching, and inspiring everyone to learn together. Today the Instructure Ed-cosystem supports more than 30 million educators and learners around the world.
Curious about the Panda?
We get this a lot. Over the years, the panda has become an unofficial Instructure mascot. Everyone loves the panda. But the key to keeping it lovable is not overusing it. So we keep a tight handle on all things panda, using it only for internal marketing and InstructureCon. Want a panda piece? It may not work out, but it’s worth at least asking the creative team. No rogue, unapproved panda materials allowed.
Looking for media resources?
Any other questions?
Just ask brand@instructure.com